Toluna Influencers Review 2020 – Legit or Scam?

Toluna Influencers 2020 Review – Legit or Scam?

Did you know you could get paid for sharing your opinions about different brands? Many sites offer you such opportunities. A good example is Toluna Influencer.

But before you jump on to create your account, does Toluna deliver on what it promises? Can you make money by having your voice heard? And most importantly, is it legit or a rip-off?

We took our time to thoroughly test it, looking at its every aspect and find answers to all the possible questions you might have about it. We share our experiences in this comprehensive Toluna Influencers review.

What is Toluna Influencers?

Toluna Influencers, or Toluna as it is widely known, is a platform where you earn are for answering questions or providing opinions about different brands in the market. Before rebranding in 2018, it was just Toluna.

While surveys are its core service, it also offers other ways you can earn extra cash, including product testing, sponsored polls, and content creation.

Pros and Cons of Toluna


  • A high number of surveys
  • Very easy to use
  • Pays through PayPal
  • Accessible in many countries and many local languages.
  • It provides several ways to earn.
  • Have a very engaging community
  • Easily accessed on mobile, offering an easy way to earn on the go.
  • Its app quickly helps you to check up on the site on the go.


  • Slow pay-outs
  • Doesn’t pay in cash


Toluna panel is free to join for individuals. However, you must meet the following requirements:

  • Must be at least 15 years of age or the age required by your country.
  • If you are under the age of 18, you need parental consent.
  • Provide an email address
  • Provide a physical home address
Note: In case you are under the age of 18, Toluna might have to pay out you’re your guardian or parent.

How Toluna Works

How Toluna work is pretty simple. You provide your opinion on different products or how they are marketed, test products, or provide content, and in return, the site awards you points that you can trade for rewards or cash.

While the platform is also available on mobile, it is advisable first to navigate around familiarize yourself with the site. Afterward, you can complement it with the app. The app is convenient, easy to use, and a great addition, but the website gives the best experience.

Before you start, you have to complete the Personal Interest Survey. Toluna occasionally requires you to complete such surveys, and in return, you earn an additional 100 Points.

Toluna points are exchangeable for cash, prizes or entries into sweepstakes. But to earn them, you need to participate in the site’s authorized exercises, which include:

1. Surveys

If you are looking for ways to make money, then the Survey Centre section of the platform would be your favorite spot.

Surveys available on the platform are offered by, mostly, market research agencies. They often last between 15 and 20 minutes, and sometimes more. Each study clearly states the approximate time it takes and how many points are at stake for you, which helps you decide whether to take the survey or not.

You can, once in a while, get survey invitations via email as well. But it is advisable to regularly check the site to find out if there are any available projects for you. If you receive an invitation, quickly respond since it may only require a limited number of respondents. Further, to enhance your chances of qualifying for many projects and invites, you need to complete your survey profile.

Like most research projects, Toluna uses the first few questions that may take about five minutes, depending on the nature of the research, to determine your suitability. Once it has established you qualify, you can proceed with the questionnaire. However, if you don’t qualify, the Survey closes, and you don’t receive any points.

2. Product Testing

It is also worth checking out the product testing option. You could be among the first few people to own a particular product by participating in the testing. This option, however, will not earn you any money. Plus, the product testing slots are very few and not available in every country.

Products available for testing hang around on the site, but you must register to test them. Also, you see items that will soon be available for testing. Each week there’s an item to try out.

To enroll for this option, click the “Test” button just below the product overview. But, as already mentioned, only a few testers are needed, and so they are randomly selected. Besides, the exact number of items available to test will vary from one region to another, and in some countries, the option may not be available at all.

3. Sponsored polls

“Vote” denotes a quick sponsored opinion poll, which earns you a comfortable 15 points. And you don’t have to search for them, once you log in, you can easily spot them in the news stream, where it says “Vote.”

These quick polls hardly last 10 seconds, and they are fun to participate in, and you can view what other members have voted for once you have answered. However, these polls are not always available, but sometimes you will find several of them. But they are mostly available for the mobile survey takers.

4. Content creation

Toluna is more than just a survey site. If you can create exciting content, it is an excellent way to earn some points. You can use topics, polls, thumbs it, and battles to earn up to 1000 points apiece.

It’s simple, start a discussion in the community and let other members give their views. You can as well ask about anything and wait for the response to pour in.

Alternatively, you can create a poll by asking the community a multi-choice question. In all the three cases, the system analyses the answers and stats and create an infographic update in real-time.

You can also create battles of comparing two products and allow the community to help you decide between two options. A battle thread could be something like beer vs. wine, ear-bud vs. earphone Batman, and much more. As for a “Thumb It,” you can let the members decide a thumbs up or thumbs down.

Once you create the content, the community interacts with it, and the points you earn depend on how engaging the piece is, and Toluna Influencers awards score manually.

5. Contests

From Quarterly sweepstakes to lotteries, Toluna Influencers has a variety of competitions. To participate, you can buy tickets using points you have accumulated from various activities on the platform. Some of the prizes you can win a new TV set, smartphone, music systems, and much more.

Other exciting features include:

  • The blog – You can learn more about the site and its activities.
  • Mobile surveys – allows you to receive mobile alerts in case there are new surveys.
  • Toluna Fortune Wheel game – Earn some extra points by spinning the wheel for fun.

Why You May Not Qualify for Surveys

Toluna research, on behalf of its clients, collect data through research. But to ensure it delivers quality, there are benchmarks you must meet. Sometimes you might meet the conditions, yet the Survey closes, denying you the points. Some reason for this bizarre occurrence might include:

  • Failure to comply with the client’s target audience.
  • If there is inconsistency in your responses
  • If the system detects dishonesty or irrational answers
  • Inappropriate language in your response.
  • If you are too quick in your answers, giving the impression that you are giving proper thought in your answers.
  • When you fail to answer the questions within the appropriate time.


While Toluna Influencers does not pay you in cash but points that you can quickly exchange for vouchers, products, or Paypal funds. Survey takers from a few countries can get paid in Bitcoin as well. But it could have been better to earn in cash as it is a bit confusing to know the worth of each point. You’ve to calculate and know its corresponding value to your local currency. But a $1 is approximately worth 3,000 points.

A survey will pay you between 2,000 and 6,000 points, which Toluna Influencers credits to your account after verifying your participation and results. The points you earn reflect in your account after a day.

Perhaps you wonder, what’re the minimum points you need for a payout?

Well, you need around $7-$10, but it depends on your country. Whatever the case, Toluna has a relatively low payout threshold that doesn’t take long to achieve. It is okay if you may want to accumulate your points and withdraw them for a substantial amount Beware, these points expire 12 months after you earned them. That’s a pretty long time, but just in case you forget.

To spend your points, visit the “Rewards Center” under the “Explore” tab. The points convert into cash value once you make a request. You don’t get your rewards immediately you redeem the points, though. The rewards include:

Electronic voucher

It takes up to a week after your request for Toluna to process and deliver the e-voucher. The voucher will be deposited in your Toluna account or sent to your email address. If it takes longer than two weeks, you should let them know immediately. Otherwise, if you don’t do so within three months, the voucher expires.

PayPal Cash

For cash, though, it may take up to two weeks to process. Toluna sends the funds to your PayPal account you provided.

Eligible Countries

Unlike most survey sites that are only available in English speaking countries, Toluna Influencers is available across the world in different languages. Some of the eligible countries include:

  • Australia
  • Belgium
  • Canada
  • China
  • Denmark
  • India
  • Japan
  • Hong Kong
  • Malaysia
  • New Zealand
  • Russia
  • Singapore
  • South Africa
  • Sweden
  • UK
  • US
  • UAE and in many more countries


Note: Note: Even though the website is available worldwide, you can only do surveys from your where you registered. You cannot participate while visiting another country.

Verdict – legit and worth it?

We have assessed all its features, and hopefully, it meets your benchmarks. Overall, it offers the best opportunity regardless of what continent you are as it has a worldwide reach. Plus, it provides a variety of ways to earn, including fun games. On the flip side, these games can equally eat away your earnings. You may also have to wait for an unreasonably long time to get your rewards. Otherwise, the site is easy to use, and most definitely, it is legit.


How long does it take to make enough money for payout?

You need to take the survey regularly if you want to make something substantial. The least point value you can withdraw is about $7-$10, which is at least 21,000 points. A survey takes about 10-15 minutes, awarding you about 4000 points. So you may take about an hour or so.

Can I buy items using Toluna points?

No, you have to redeem your credit Points for e-vouchers or ask for cash paid via PayPal. There are cases, however, when you might win physical gift cards. You can also enter into a daily Toluna lottery.

Do all sponsored polls pay?

Not all polls pay, but Toluna communicates this beforehand. Check just next to the 'Vote!' button for the points’ value. We've come across some polls without points.

How much can I win in the daily Toluna Lottery

You can win up to one million points (about $235). You automatically enter the draw every time you finish a survey, but you can further enhance your chances by spending 500 points as an additional entry.

Is it advisable to play the daily lottery?

Playing the lottery is gambling, so it is not something we would recommend. You are better off saving your points and exchange them for a guaranteed reward at a future date.

How long can I accumulate my credit points?

The Toluna points expire after 12 months. You can accumulate them until you feel they are substantial enough, but not later than the 12 months. Once they expire, they vanish from your account.